Campaign management is the process of planning, executing, and monitoring marketing campaigns in order to achieve specific goals.
Campaign management services may include strategy development, creative development, media planning and buying, campaign execution, tracking and analysis, and reporting.
Effective campaign management can increase brand awareness, improve customer engagement, increase sales and revenue, and improve return on investment.
A campaign manager is responsible for overseeing the planning, execution, and tracking of marketing campaigns. This may include developing strategies, creating and managing budgets, coordinating with different teams and vendors, and analyzing and reporting on campaign performance.
There are various ways to measure the success of a campaign, depending on the specific goals and objectives of the campaign. Some common metrics include reach, engagement, conversions, and return on investment.