FM radio and OTT marketing potentially have a significant impact on a business, depending on how they are used and the target audience of the business. As it has the ability to reach a large and geographically diverse audience. FM radio is still a popular medium for listening to music and other types of programming, and advertisements that are broadcast on FM radio stations can be heard by a wide range of people. OTT marketing can be targeted to specific demographics or interests as it is accessed by millions of people on a daily basis, which can help to increase the effectiveness of the advertisements. Both FM radio and OTT marketing can be useful for increasing brand awareness and driving sales and revenue for a business.