Are you frustrated by sharing content without achieving the desired views and engagement? Well, you are not alone.
What’s the use of sharing captivating photos and videos if no one sees them?
In this blog post, we’re sharing our tried and tested strategies that can help you boost your Instagram views and increase your engagement.
Align your Posting times
Timing plays a crucial role when aiming to increase impressions and engagement on social media. If you post when your target audience is most active, your content will naturally reach a larger audience.
Over the years, Instagram marketers have pin-pointed particular hours when user activity surges, including:
- 5 AM on Mondays
- 3 AM on Wednesdays and Thursdays
- 7 AM on Tuesdays and Fridays
- 1 AM on Saturdays and Sundays
Nonetheless, these posting schedules may not be suitable for everyone.
To create a posting timetable that suits your brand, utilize Instagram Insights to unveil when your followers are most active. Alternatively, you can employ Vista Social to automatically determine optimal posting times based on user engagement.
Post consistently
Consistency is crucial on Instagram. Posting regularly keeps your audience engaged and signals to the algorithm that you’re an active user. Create a posting schedule that works for you and your audience, and stick to it.
If you’re facing difficulties managing content and time to share your content on social channels you can hire a social media marketing agency or start with a Social media marketing tool that helps you to schedule your posts at predetermined times and help you get important insights.
For optimal outcomes, publish a variety of posts. According to Instagram recommendations, here’s what you should publish per week:
- 3 feed posts (or more)
- 8-10 stories
- 4-7 Reels
- 1-3 IGTV videos
We would suggest not to stick with this recommendation only. Experiment with other post types and see which method generates more views.
Use more Reels, carousels, and stories
According to research, videos generate 49% more interactions compared to photo posts and 19.4% more interactions than carousel posts.
Generating video content can be time-consuming, but you can streamline the process with lots of options available for useful editing software. It will help you to simplify video creation. Your video doesn’t necessarily need to be lengthy.
According to a report, the optimal Instagram video duration for a feed post is 26 seconds. Reels and stories will naturally require even shorter durations due to Instagram’s time limit.
Utilize Hashtags Wisely
Hashtags are your best friend when it comes to discoverability. A study revealed that posts containing 9 or more hashtags generate higher levels of interactions compared to those with fewer hashtags.
Research and use relevant hashtags that are popular within your niche. Use 3 types of hashtags.
- High Competition
- Medium Competition
- Low Competition
People are likely to go with the high-competition hashtags. but mostly, only the bigger accounts rank for these hashtags. So, try using a combination of the three types of hashtags.
Collaborate with influencers
Collaborations can expose your content to a broader audience. Partner with influencers or other content creators in your niche to cross-promote each other’s content. This can be an effective way to gain more views.
Analyze Your Insights
Instagram Insights provides valuable data about your audience’s behavior and preferences. Use this information to tailor your content strategy. Track which posts are performing best and adjust your approach accordingly.
Wrapping Up!
Increasing your Instagram views requires a combination of smart strategies, dedication, creativity, and a lot of effort. By creating outstanding content, and leveraging various features and collaborations, you can steadily grow your Instagram presence.
Remember, success on Instagram is a journey, not a destination. Keep learning, adapting, and refining your approach to achieve your goals. Happy Instagramming!
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