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The Importance of Mobile Optimization for Digital Marketing
By Think Your Media/13 December

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In today's world, a smartphone is necessary for everything one does. Because the phone is something we are more dependent on from searching out things at one go to finding the best product to knowing the advantages and disadvantages of anything to communication and whatnot? then there is no question of zoning out from the importance of mobile optimization for your marketing strategy so, here we will discuss the drawbacks and why mobile friendly is a needed factor for your business marketing strategy.

Background

At first, when the web design was done the importance of making it mobile-friendly was not there but over time google understood the need to make it a “must have” factor in the algorithm because users are using phones 24/7, and whenever they feel any difficulties they start searching about it, using social media the whole day, going to websites to purchase some unique product, or finding the nearby shops for emergency things and more.  Today, there is a huge significance in getting a better ranking in SEO as well so, keeping in mind that let me clear all the weightiness of making your web design, social media, email, and ad campaign mobile optimized and the difficulties that are generally faced by users that may lead to no conversion.

Why mobile optimization is important to reach a wide audience:

Digital marketers find this a very significant strategy from design, fonts, and speed to screening that all things are optimized keeping in mind to make users easy access to all information as needed.

Firstly, when your web design and all other content are user-friendly, it helps better ranking in Search Engine Optimization, and Google finds this factor a must in SEO ranking now. When you avoid doing this then the website is not fully optimized so, it’s an important factor for your ranking. Keep in mind to do local optimization so that it becomes easy for the user to find you in “nearby” Then make the javascript, images, and fonts very small and compress them for a good speed page because the more it is easy for a user to find you the faster conversion you get.

Secondly, users use mobile for multiple factors, so it brings a huge audience leading to trafficking, and information and clarity even turn the user into a customer in seconds. 

For example, when you search for a digital marketing service provider and you find THINK YOUR MEDIA- what you will do you will see all the services they are providing and do they match your needed services, and once found, you will try to connect. So keep in mind that fonts should be readable, design should be very minimal and give all the accurate details in the site, and also provide most options for payment or filters so that users don’t feel frustrated but rather find it easy to communicate with you and prefer using a call to action(CTA) in every area of your service or product.

Thirdly, drive website traffic through an Ad campaign, like all the things that are mobile friendly make it easy to click on and search for it in one go. These campaigns should be very clear and accurate in each of the sites so that no user get frustrated rather find the Ad very authentic to their need.

Fourthly, make your social media mobile-optimized as these apps are easy to use on the phone, and high chances of mobile optimization rise due to this so, take advantage of this audience and make a call to actions post and turn your leads to conversion using perfect hashtags to reels to captivating captions and emojis and using the right keywords everything should align with a user perspective and should be very easy to understand. The more the minimal clarity information the more engagement. Don't make the audience feel confused make the call to action and title very decent and simple to understand.

Last but not the least, make sure to mobile optimize not just web design but email marketing, and social media as well. Every platform and each tool matters and keep an eye on the detailing you are providing. Because it’s a long-run process and small details matter. Try to take feedback and provide testimonials but yes use very few words that provide the whole accurate information to your targeted audience.