Enquiry
Panchayat Season 3 marketing from Prime Video's "Lauki" strategy to creative and meme billboards
By Think Your Media/17 May

Panchayat Season 3 is returning on May 28th! Prime Video's marketing campaign for the new season has been very successful. They used a variety of methods to reach audiences, including online videos, influencer marketing, memes, billboards, and even distributing laukis (bottle gourds) in stores and markets.

Get ready to watch your favorite show, that rural world of Phulera once again as Panchayat Season 3 is set to grace our screens on May 28th! Prime Video's announcement of the return of this beloved series has sent so much excitement and fans can't wait. Directed by Deepak Kumar Mishra and featuring a stellar cast including Jitendra Kumar, Neena Gupta, and Raghubir Yadav, Panchayat has captured hearts with its relatable storyline and impeccable performances.

Let us show you all the marketing going all over the internet:

 

The “Lauki” Strategy Takeover

In a hit of marketing genius, Prime Video launched an unconventional campaign to disclose the release date of Panchayat Season 3. Showing the lauki (bottle gourd), a symbolic element from the show, the platform engaged audiences across various media platforms. The cast, alongside brands and billboards, teased fans to uncover the release date by plucking virtual laukis online. Over 14 lakh laukis were plucked, creating the talk of the town that rippled across social media platforms. The online lauki marketing activity not only encouraged audience participation but also generated significant buzz across social media platforms. Brands like Social, Anytime Fitness, and Crossword Bookstores joined the movement, further amplifying its reach and impact.

From Memes to Billboards

Using the power of memes and billboards, Prime Video effectively cultivated a sense of online fandom surrounding Panchayat Season 3. By infusing humor and creativity into their promotional content, they ensured that the series remained top of mind for viewers. Memes featuring the show's characters alongside quirky references like the lauki added a playful touch to the marketing campaign. Simultaneously, strategically placed billboards served as visual reminders of the impending release date, reinforcing audience excitement and anticipation.s.

Influencer Marketing

Influencer marketing played a pivotal role in showing the reach and impact of Panchayat Season 3's promotional efforts. Notable personalities like Kusha Kapila lent their voices to the campaign, connecting with audiences on a personal level and adding an authentic touch to the promotion. Additionally, the involvement of celebrities such as Ritesh Deshmukh, Masaba Gupta, and Karishma Kapoor further heightened interest in the series, leveraging their influence to reach broader audience segments and drive engagement.

Prime Video discloses a video, made by its internal team and the esteemed Kulfi Collective, featuring a panel of influential figures attempting to impress the hiring committee for the next Sachiv position. Among them were renowned personalities such as creator Uorfi JavedShaadi.com founder Anupam Mittal, and the talented singer King. Their participation injected a sense of intrigue and excitement into the campaign, drawing viewers into the world of Phulera in anticipation of the upcoming season.

Adding another layer of excitement to the marketing blitz were celebrity endorsements from household names across various industries.

Ritesh Deshmukh: Renowned for his affable persona, Ritesh Deshmukh's endorsement emphasized qualities of homeliness, work ethic, and entertainment prowess, aligning perfectly with the spirit of Panchayat Season. 

Masaba Gupta: As the real-life daughter of Manju Devi, Masaba Gupta brought a unique perspective to the campaign. Her promise to transform Phulera into a fashion and beauty hotspot with 'The Lauki Range' collection captured audience's imagination, adding a touch of glamour to the series' narrative.

Ashneer Grover: Ashneer Grover's endorsement underscored the potential for Phulera to become India's next startup hub. His entrepreneurial vision, coupled with a warning against deceitful practices, resonated with audiences, highlighting the series' themes of ambition and integrity.

Karishma Kapoor: With her unparalleled charm and charisma, Karishma Kapoor pledged to infuse Phulera with song and dance, promising to bring joy and celebration to every home. Her endorsement tapped into the cultural fabric of the show, offering a glimpse into the vibrant spirit of rural India.

Engaging Audiences Offline

Offline, the marketing juggernaut continued with the distribution of laukis in commercial stores and street markets. This grassroots approach not only added a tangible connection to the campaign but also fostered community engagement. Brands enthusiastically jumped on board, further amplifying the reach of the campaign and solidifying Panchayat's presence in the public consciousness.

Get Ready for Panchayat Season 3 Releases May 28th on Prime Video 

As the countdown to May 28th begins, anticipation for Panchayat Season 3 reaches a fever pitch. The innovative marketing strategies employed by Prime Video have not only captured attention but also ignited a sense of excitement and curiosity among audiences. With each passing day, the eagerness to return to the whimsical world of Phulera grows stronger.

Get ready to laugh, cry, and embark on another unforgettable journey with the residents of Phulera. Panchayat Season 3 promises to be an immersive experience like no other, and we can't wait to join in on the fun. Mark your calendars, set your reminders, and get ready for a season filled with laughter, love, and laukis! 

Panchayat Season 3 underscores the timeless truth, no matter how famous you become, effective marketing remains the cornerstone of success. Contact Us now to take your business marketing a different level !