You have an abundance of great content to share and an attractively designed website, but are you getting traffic to your website? NO! Right? There are several factors, besides knowing the significance of keywords and creating high-quality content that you should consider if you want to increase your Google rankings.
How does Google rank websites?
Every page gets rated on the base of Google’s opinion of its usefulness to the end-users, and it also analyses whether search results are relevant to queries. The struggle to get the top position on the page is intimidating. However, hiring a digital marketing agency in India is one of the most effective ways to rank your website on Google.
In this post, you will get an action plan for the best way to improve rankings. Let’s get started!
. Keyword Research
Keywords are important for improving a website’s ranking in search engine result page. Keyword research can help you identify the most relevant keywords for your website and provide insight into what your target audiences are interested in.
. Write relatable content
Content is still king. It is important to ensure that your content is keyword-rich and ensure that your content is either time-sensitive or evergreen. Both of the writing categories are essential for SEO (Search Engine Optimization).
. Enhance User experience
A good user experience benefits both website visitors and website owners. A fast server response time can make it more user-friendly. Users should be able to access the page via mobile, the same experience as laptop users. If your website isn’t mobile-friendly, it will be less likely to rank in Google search results.
. Internal Linking
You need to select the important keywords from your article and link them to the existing content on your website. If the users click on the keywords, they are directly redirected to another article on your website. It is useful for enhancing viewership.
. Loading performance
This is the major factor Google considers for its ranking list. A fast server response time can improve your website’s search engine ranking. A slow-loading website can make users less likely to convert.
To ensure your website continues to fuel your business, hire a best digital marketing company. The agencies help businesses grow, provide a good ranking on Google, and manage to maintain a digital presence.